Ritu Mantri [AREM] is a creative with a focus on brand identity, art direction and storytelling. Her work balances distinctive with familiar and bridges raw feelings with critical thinking.

Currently she is expanding her practice at Rhode Island School of Design as an MFA candiate in Graphic Design.

✎ designbyarem@gmail.com
✺ arem.grafik



2023 / Visual Identity / Web Design 

Chutney Film Festival is a celebration of South Asian Cinema as an understated vessel of cultural expression. The identity draws its inspiration from the all encompassing Tamarind Chutney synonymous to all South Asian cultures and tries to effortlessly blend it with the old cinema aesthetic.




2023 / Visual Identity / Motion Graphics

Anyroom is a music broadcasting platform that aims to connect the world with club culture. The identity draws its inspiration from various music genres, incorporating artistic diversity to create a strong and captivating brand.




2023 / Visual Identity / Motion Graphics

The Pao Bakery is an ode to the crumbs of Indian Bread. Pao or Pav is a traditional Parsi baked bread inspired by the Portuguese traditional bread. This legacy combined with the Indian flatbread legacy gives India a robust history of its own home grown breads.




2021 / Typedesign / Visual Identity

Shivan & Narresh [SVNH] is a Luxury Resort Wear brand based in India. They approached us for a rebranding with an aim to build a timeless and contemporary identity.



2023 / Illustration / Visual Identity

Inspired by unique Japanese soda flavours, Oishii brings deliciousness with a fizzy twist. The illustrations are inspired by the fizz and sound of a new soda can.



2022 / Self-Initiated / Experimental Editorial Design

The Last Message is an experimental attempt at creating a diagrammatic system of language, which is chaotic in nature and helps visually translate the emotive quotient of a human psyche in despair. The diagrams are plotted on the QWERTY keyboard of a phone screen using the textual data from the last messages.




2022 / Self-Initiated / Experimental Data Visualisation

These posters are made using an experimental system capable of translating musical data into an emotive visualisation. Each musical note was denoted a colour in response to the feeling its sound evokes. And they were manually plotted on a grid after reading the data using a piano music MIDI file.



2022 / Self-Initiated / Experimental Typeface Design

The idea to make this fun experimental typeface emerged out of a simple oval shape. There are only two ingredients to this type recipe - an oval and a spline, nothing more.